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Insights Report

MARKETING INSIGHTS
February 14, 2024
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Aroma & Encuentro

Facebook Photo • 14 Feb 2024
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"Looking for the perfect place for that first date or to celebrate an anniversary? ❤️☕ At Aroma & Encuentro we create the ideal atmosphere: warm lighting and the best coffee. Tag your favorite person. 👇"

#Facebook Couples Campaign
Total Comments
342
Analyzed
342
Publication Date
14 Feb, 2024
Updated
2 hours ago
Est. Engagement Rate 8.5%

Executive Summary

Resounding success in the young couples segment

The "Coffee Dates" campaign has resonated strongly with the 18-35 demographic. The combination of warm imagery and a direct call to action ("Tag your favorite person") generated a comment volume 40% higher than the monthly average, positioning the brand as an ideal "third place" for casual intimacy.

Behavioral Intelligence

Audience Persona

"The Urban Romantic". Young couples who value aesthetic ("instagrammable") experiences and seek social validation of their relationships through shared outings.

Hidden Narratives

  • Coffee as a modern love language.
  • Search for refuge and public intimacy.

Strategic Hook

Deep Engagement
"The 'instagrammable' atmosphere doesn't just sell coffee, it sells the social validation of the couple's relationship."
AI Recommended Action

Drivers

Visual aesthetics of the venue

Soft ambient music

Latte Art Quality

Dessert options to share

Opportunities

"Date Night" Packages

Couples' Latte Art Workshops

Romantic Merchandising

Risks

Wait times on weekends

Perception of high prices

Actions

Enable online reservations

Create content about "Off-Peak Hours"

User Generated Content Campaign

Cultural Semiotic Decoding

Emotional Intensity Radar

Dominant Semiotic Codes

☕
Positive
Warmth / Home / Comfort
❤️
Positive
Love / Connection / Couple
🕯️
Neutral
Intimacy / Privacy

Communication Style

"Emotional and Complicit"

Users adopt a tone of complicity, tagging their partners with affectionate messages and emojis, suggesting future plans.

Future Content Architect

Tone Shift

From "Cozy and Casual" to "Magical and Exclusive"

Adjust voice to resonate better

Psychological Hooks

Scarcity

Mention "Limited Tables" for the weekend.

Social Proof

Repost photos of real couples.

Semiotic Toolkit

Use these symbols for "Insider" status

✨ Magic 🥂 Toast 🤫 Secret 🌹 Romance

Strategic Avoidance

  • Avoid images of crowds or visual noise.
  • Do not use overly juvenile or informal slang (e.g., "bro").
  • Avoid photos with cold or fluorescent lighting.

Strategic Blueprint

Consultant Grade Analysis
Virality Score
85 /100

Based on high share rate and tags among couples.

Psychology
Belonging Aspiration Exclusivity
Tone Audit

Consistent with brand identity, but could benefit from a touch more mystery.

Recommended
Campaign

"Extended Love Month"

Extend the romantic theme all month with special events.

Result

20% increase in average ticket.

Data Explorer

User Comment Sentiment
@mariana_lpz
 I love this place! I went with my boyfriend last week and the carrot cake is incredible. We will definitely be back for Valentine's. Positive
@carlos_ruiz99
 Do you have lactose-free options? I want to take my partner but they are intolerant. The place looks great in the photos. Neutral
@sofi_amiga
 The best latte in town, hands down. The atmosphere is super romantic. ❤️ Positive
Showing 3 results