Improve your community management.

Analyze your post’s comments

with AI.

Our AI turns comments into insights — and lets you chat with your report to uncover what matters most.

Analyze a post’s comments now.

Analyzing real comments from your posts on Facebook, Instagram, TikTok, and YouTube.  Paste the post URL, and get instant insights.

Are you tired of reading comments and reviews?

Do you want to better understand your audience's opinions ?

Do you need to analyze your social media engagement?

Understand your community better and connect with them.

We Extract comments

We extract the full list of comments from your post so you can analyze them in detail. All comments are organized and available for export in XLS format, making it easy to filter, search, and share insights.

Your Report, Talking Back

your report is no longer static—it responds. You can ask questions, explore insights, and have a real conversation with the AI to understand your data more deeply and intuitively.

Bring Your Own AI — Connect Your Own Language Models

Itsabout doesn’t just analyze comments with built-in AI — it also lets you connect your own language models (LLMs) to work directly with your post data. Thanks to our BYOK (Bring Your Own Key) architecture, you can securely plug in your own API keys for models like OpenAI, Gemini, Claude, or DeepSeek.

How It's About works .

It’s about turns comments from your social posts into actionable insights. Just connect your social account, paste the post URL, and get an instant AI-powered analysis.

Plan and prices.

Extracts, analyzes, and summarizes with AI.

Start

$29 /Month
  • Up to 100 posts
  • Up to 100,000 comments
  • Or Up 5,MM Tokens

Medium

$45 /Month
  • Up to 200 Post
  • Up to 200,000 Comments
  • Or Up, 10,5MM Tokens

Large

$75 /Month
  • Up to 1000 Post
  • Up to 500,000 Comments
  • Or Up 25MM Tokens

Start

$290 /Month
  • Up to 100 posts
  • Up to 100,000 comments
  • Or Up 5,MM Tokens

Medium

$450 /Month
  • Up to 200 Post
  • Up to 200,000 Comments
  • Or Up, 10,5MM Tokens

Large

$750 /Month
  • Up to 1000 Post
  • Up to 500,000 Comments
  • Or Up 25MM Tokens

Or Create your Tailormade plan.

Trusted by marketers and creators everywhere.

"It’s About changed how we interact with our audience. In minutes, we know exactly what they care about."
Sarah Lorens
Social Media Manager.
"It’s incredible how easy It’s About is to use! With just a few clicks, I get powerful insights that help me understand exactly what my audience cares about. It’s a total game-changer for social media analysis."
Robb Neilson
Community Manager.
“My boss told me to use AI to make my work easier, and this tool exceeded all my expectations. It not only provides clear insights but also generates incredible reports I can use instantly.”
Vera Coya
Social Media Analyst.

The #1 tool for comments summarization

Ready to uncover your audience’s voice and transform their feedback into actionable insights that drive real results for your social media work?