"I don't need other Social Listening tool"
Its about is diferent.
Put the Post Url and obtain the comments
Extracts, analyzes, and summarizes what people are really saying
For Community Managers
Turn hundreds of comments into actionable answers in minutes. Its About detects topics, FAQs, and signals of satisfaction or issues (delivery, quality, price, service) so you can prioritize what to reply, what to escalate, and what content to publish next. Less scrolling, more impact
For Social Media Analysts
Go from “noise” to a reliable dataset. We normalize, classify, and summarize comments with AI so you can compare campaigns, spot trends, understand engagement drivers, and export everything to your tools (XLS/PPT). Clean data, ready for serious analysis
Come funziona
Paste the post URL
Just copy and paste the link from Instagram, TikTok, Facebook, or YouTube
Analyze with AI
Our AI extracts, organizes, and summarizes every comment in seconds
Chat with your report
Ask questions, explore insights, and understand your community in real time
How do I get the correct URL?
Find your Facebook post URL
Go to your post, click on the date or timestamp, and it will open in a new tab. Then just copy the link from your browser’s address bar — that’s your post URL!
Find your Instagram post URL
Open the post you want to analyze, tap the three dots (…) in the top-right corner, and select “Copy link.” or the url directly. Then just paste it into It’s About — and let the AI do the rest!
Use your TikTok post link
Tap the arrow icon, choose “Copy link,” and you’re ready to go. Just paste it into It’s About to get your insights.
Most of the comments made in your communities are not used to analyze sentiment about your brand, identify interests, or uncover opportunities
It's about is simple.
Connect your official accounts
Authorize via OAuth your Instagram, Facebook, TikTok, and YouTube profiles. We only request the necessary read-only permissions to fetch comments and metrics from your own posts
Choose what to analyze
Paste a post URL, and let AI uncover what your audience is really saying — no setup, no guesswork
Secure API ingestion (no scraping)
We retrieve comments exclusively through each platform’s official APIs, with your authorization. We do not scrape, use bots, or take data from accounts you don’t manage. Fully compliant with platform policies and privacy best practices
AI-powered analysis
Cleaning & deduplication → spam & language detection → sentiment & topic extraction → classification (praise, complaints, questions, requests) → clustering by themes and trending insights
